Uber announces the Woman Rider Preference concept
Ride-sharing service Uber has announced the launch of Women Rider Preference, a new feature designed to improve earning potential and opportunities for women and non-binary people on its platform.
Launched in response to driver-partner feedback, Women Rider Preference is a new in-app feature offering women and non-binary driver-partners the ability to indicate a preference for accepting female-only ride requests.
Uber claims that in Latin America, this feature has contributed to 15 million trips and a 40% increase in the number of active female partner drivers in Mexico, since its launch in November 2020.
Accessible through the Uber Driver app, Women Rider Preference allows women and non-binary partner drivers to indicate a preference for female rider pickup. Driver-partners who identify as female or non-binary will automatically have access to the feature and can turn it on or off at any time, giving them more confidence to choose to drive during optimal earning hours, such as The evening.
“Women who earn with the Uber app do so because it allows them to be their own boss, earn flexibly based on their lifestyle, and in some cases support a side hustle,” said said Emma Foley, Director of Driver and Marketplace, for Uber Australia.
“By providing greater peace of mind with Women Rider Preference, we hope to help women and non-binary partner drivers amplify their current working hours, while removing barriers preventing Australian women and non-binary people from working. access flexible income that supports their ambitions. .”
The launch comes as a research survey of 1,037 Australian women aged 18-60, commissioned by Uber, finds an overwhelming number of women are exploring new money-making opportunities. Eight in 10 (82%) said they were considering new ways to earn extra money to achieve their goals, passions and dreams, with 74% willing to start a side hustle that complements their day job. For those who are working, 75% are interested in exploring new opportunities that allow them to be their own boss.
“The Uber platform should reflect the diversity of the communities in which we operate, including equitable gender representation among the driver-partner base. Women currently make up a small portion of driver-partners, but we hope that by helping women and non-binary people unlock more income opportunities, that will increase over time,” Ms. Foley said.