Deliveroo UAE puts more emphasis on cyclist wellbeing for the summer season

  • Deliveroo has introduced Roowards initiatives alongside giveaways and events to offer passengers a chance to earn more benefits
  • To ensure safety, in-app notifications remind drivers daily of night driving rules
  • By partnering with new restaurants and shopping malls, more channels will be added to Deliveroo’s existing water and food box distribution network for passengers

Dubai, United Arab Emirates: Leading online food delivery platform, Deliveroo, has focused on passenger wellbeing to ensure their safety and satisfaction.
Prioritizing safety improvements and guidelines, adding new measures to a range of areas and introducing new incentives, Deliveroo agency riders are at the center of the aggregator’s summer plans this year .

At Deliveroo, the safety and well-being of passengers is of paramount importance, and recent anonymous Passenger Satisfaction Survey data shows that on average, 9 in 10 passengers (88%) are satisfied with the current road safety assistance provided by the aggregator.

Anis Harb, managing director of Deliveroo Middle East, said: “Deliveroo would not be the company it is today without the continued support of our riders. The safety and well-being of our riders has always been our primary concern and the sole purpose of these initiatives is to ensure that our Deliveroo riders feel safe and protected on all fronts, while continuing their work during the season.

The award-winning food delivery service has added additional elements to its existing support program, aimed at expanding its efforts in various areas, including regular safety communications. Through the use of a range of channels, including weekly newsletters and the “Deliveroo Rider” app, passengers are informed and regularly reminded of safety protocol to protect themselves and others on the road from hazards and potential accidents.

Deliveroo also provides riders with maintenance assistance as well as basic first aid if and when they need it through its versatile service. Roo Vans. The Roo Vans are also being used as a way to expand the company’s existing refreshment distribution network and support passengers on the road as needed.

Deliveroo is also working alongside restaurants and shopping malls across the UAE to improve its food and drink distribution network for passengers. This will allow passengers to have multiple touch points at different locations where they can stop for a refreshing drink or a hearty meal. This is in addition to the recurring Deliveroo Champions initiative launched in 2020, which sees Deliveroo partnering with restaurants each month to provide passengers with free meals and refreshments for every order customers buy. In addition, passengers have several rest areas available across the country, including all Deliveroo Editions sites, and dedicated spaces in shopping centers and at partner restaurants.

In addition to the above, the Deliveroo team is already working alongside external agencies to ensure that all potential riders receive accurate and up-to-date training. The leading food delivery service has also developed improved safety kits for cyclists, including helmets, knee pads and safety gloves. The uniforms are highly breathable and made from 100% polyester with UV blocking and wicking capabilities designed for UAE weather conditions. Equipped with these kits, riders are encouraged to take regular breaks out of the heat and are required to take a minimum of 1 hour break in the middle of their shifts. Deliveroo has also recently increased team rotation to avoid the same riders being constantly scheduled during peak summer hours (12pm-2pm).

Rows Initiatives

In the interest of giving back to runners, Deliveroo has also rolled out the Roowards initiative which includes a range of rewards for runners to earn more. Price categories vary based on different parameters, including passenger performance and customer ratings, as well as internal factors such as total number of orders collected, passenger response time, and general behavior during hours. of work. All awarded runners receive financial benefits as a token of appreciation and recognition. Additionally, Deliveroo will be offering multiple giveaways, raffles and events such as sports and movie nights throughout the season to ensure that runners who keep the UAE well nourished and healthy feel recognized and appreciated for their efforts. .


About Deliveroo:

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 170,000 of our most popular restaurant and grocery partners, and over 190,000 riders to deliver the best food delivery experience in the world. Deliveroo is headquartered in London and has offices around the world.

Deliveroo operates in 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, the Netherlands, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Earnest L. Veasey