2022 IMS Outdoors Progressive Tour Schedule

Outdoor Progressive IMSthe nation’s largest motorcycle circuit connecting enthusiasts with a wide range of powersports brands, today announced the dates and locations for its 2022 circuit. Produced with Progressive insurance As title sponsor for the 13th consecutive year, the eight-city series will revisit three markets that hosted the indoor version of the international motorcycle shows (Colorado, Arizona and New York) and return to five markets visited by IMS Outdoors l last year (Chicago, Pennsylvania, Atlanta, Northern California and Southern California).

Tickets go on sale March 24 at motoshows.com.

Heading into year two, the experience-focused event will bring back popular two- and four-wheel demo programs, e-bikes, shopping, custom and vintage bikes, and music, while offering more opportunities for enthusiasts to engage with the brands and their equestrian community, from ride-ins and races to speakers and charitable endeavours.

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“Launching IMS Outdoors has been an exciting challenge that has armed us with learnings that we look forward to applying on the 2022 tour, including an expansion of the highly successful demo program, increasing our electric footprint and adding more experience-focused offerings,” said Tracy Harris, senior vice president of Progressive IMS Outdoors. “The motorsports industry is going through a period of transformation over time as new brands emerge, such as bespoke and electric companies, and we welcome a whole new generation of riders. We are so proud to adapt our event to the changing needs of the industry and to bring everyone together, from new riders and kids to long-time enthusiasts.

2021 Tour Results:

Over 35,000 motorcycle demonstration rides were completed across the eight-city tour
Almost half, 44%, of participants were new to riding or would-be riders; IMS is an industry-wide catalyst for growth and attracts new customers for exhibitors and event sponsors
The introduction of the SxS and eBike demos were well received and indicated growing community interest in the adjacent products
Influenced by IMS’ award-winning Discover The Ride program, three different programs have put more than 1,600 adults and teens on a motorcycle for the first time
Nearly 1,700 kids rode two-wheeled, battery-powered balance bikes with Strider, Harley-Davidson and Husqvarna

Harris continued, “We couldn’t be more delighted to announce this year’s touring schedule, which has been designed in partnership with the industry’s leading OEMs. Our team is working diligently to produce an even more robust event that brings the love of riding to life and we look forward to sharing more details regarding the activations and participating brands with our community soon.